The Big Day: Launching Marte's New Website 🚀

On this stellar day for your brand, your ship finally takes off into an unexplored digital universe, marking the beginning of a journey full of opportunities and growth. With each step forward, we prepare to conquer new horizons, where innovation and success merge in an odyssey that promises to transform the digital future of your business:

1. DNS Configuration

• A and CNAME Records:
  Set up your domain's DNS records to point to your server's IP address (A record) and, if needed, create a CNAME record for subdomains or alternate domains. This configuration is essential to ensure users can access your website without issues.

2. Enabling Indexing

• Enable the toggle in Marte:
  In the Marte platform, make sure to activate indexing. To do this, go to:
  Global Settings > Global SEO Settings > Allow indexing in search results
  This action allows search engines to index your website, increasing its visibility in search results.

Enable indexing

3. Sitemap and Webmaster Tools

• Submit the Sitemap to Google Search Console:
  Generate and submit your website's sitemap to Google Search Console. This step helps Google crawl and index all the pages on your site.
• Check on Social Media and Google Business:
  Make sure your new website is correctly linked on all social media platforms and update your information on Google Business to ensure a consistent and up-to-date presence.

4. Basic SEO Check and Optimization

Review the following SEO optimizations to ensure your site is well-prepared to compete in search results:

• Titles:
  Make sure each page has a unique, descriptive, and attractive title, especially the homepage and pages designed to generate clicks.
• Meta Descriptions:
  Write relevant and persuasive meta descriptions for each page, inviting users to click. These should summarize the content and highlight key benefits or information.
• Keywords:
  Conduct keyword research and ensure the most relevant ones are integrated into titles, meta descriptions, and the general content of the website.
• Tags and Categories:
  Use tags and categories to organize content, making navigation and indexing easier for search engines.
• Internal Links:
  Implement an internal linking strategy to help distribute authority among pages and guide users through the site.
• Google Maps:
  If your business has a physical location, integrate Google Maps to improve local visibility and user experience.
• Minimum Content:
  Publish at least three quality articles that address topics relevant to your audience. This not only adds value for users but also helps with search engine ranking.
• ALT Attributes on Images:
  Ensure all images have descriptive ALT tags, which is essential for accessibility and to improve SEO in image searches.

5. Additional Aspects

• Favicon Configured:
  Don't forget to set up a favicon. This small icon improves brand recognition in the browser and adds professionalism to your site.
• Homepage Optimization:
  The homepage, being the most visited and often the main entry point, should have an impactful and relevant title and meta description. These elements are crucial for attracting clicks in search results.

Conclusion

Launching a website is a process that goes beyond simply publishing content. It's essential to ensure every element is optimized, from DNS configuration to Google tools integration and a complete SEO strategy. By following this guide, your website will not only be online but also ready to achieve strong rankings and provide an optimal user experience. This methodology ensures that all technical and content aspects are aligned for a successful website launch. Let's get to work and best of luck with your project!